Author: Liam O'Connor

PK to lead MarTech workshop

PK is looking forward to leading a workshop at the MarTech Conference from October 1st to the 3rd in Boston. MarTech Conference is designed to help you discover, learn,... ...Read more

How leading marketing executives tackle MarTech

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social... ...Read more

Making the right MarTech bets: An infographic

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy marketing... ...Read more

How to manage MarTech: Interview by Scott Brinker of Chiefmartec

Over the past several months, Scott Brinker of Chiefmartec and PK collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises... ...Read more

“Content Science” Isn’t Enough for Successful Content Strategy

Three building blocks for B2B marketers B2B marketers are learning from B2C and incorporating content marketing as a strategic lever in their marketing approach.  This trend is moving fast... ...Read more

Back to the Future for B2B Content Marketing

The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers.... ...Read more