Author: Loren Bors
Guest journey mapping: A crucial tool to adapt your guest experience
Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... Read more
Building breakthrough customer acquisition strategies
Build breakthrough customer acquisition strategies. For some companies, customer acquisition requires that they simply fill the top of the funnel through traditional advertising and promotion. But for most, winning... Read more
How a DMP can transform your customer-centric marketing
Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... Read more
Startups: Use consultants well, part 2
Consultants can get a bad reputation for good reason. Not everything we do is truly necessary or important, not every prediction we make comes true and not every binder... Read more
Five ways startups can use consultants well: Part 1
In this series of posts, we’ll take a look at how startups can get the most of consultants. Working with consultants Not just for the big fish Startups are... Read more
Why ad blockers are good for advertisers
Video ads, mobile ads, retargeting… the complexity and variety of online advertising boggles the mind. Until the mind downloads a simple, often free ad blocker and shuts off the... Read more
5 Things the New Google Audience 360 DMP Must Do to Be Successful
Google announces new Analytics 360 platform Google just rolled out a key addition to its marketing suite, Analytics 360, to compete with industry incumbents Oracle and Adobe Audience Manager.... Read more
Hointer: Disrupting Apparel Shopping
Part 1: Introduction to Hointer
Visiting Hointer, a men’s denim store in the University District of Seattle, is a bit like crawling inside a website. As it turns out, the... Read more