Author: Loren Bors

Customer acquisition strategies

Build breakthrough customer acquisition strategies. For some companies, customer acquisition requires that they simply fill the top of the funnel through traditional advertising and promotion. But for most, winning... ...Read more

How a DMP can transform your customer-centric marketing

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... ...Read more

Startups: Use consultants well, part 2

Consultants can get a bad reputation for good reason. Not everything we do is truly necessary or important, not every prediction we make comes true and not every binder... ...Read more

Five ways startups can use consultants well: Part 1

In this series of posts, we’ll take a look at how startups can get the most of consultants. Working with consultants Not just for the big fish Startups are... ...Read more

Why ad blockers are good for advertisers

Video ads, mobile ads, retargeting… the complexity and variety of online advertising boggles the mind. Until the mind downloads a simple, often free ad blocker and shuts off the... ...Read more

5 Things the New Google Audience 360 DMP Must Do to Be Successful

Google announces new Analytics 360 platform Google just rolled out a key addition to its marketing suite, Analytics 360, to compete with industry incumbents Oracle and Adobe Audience Manager.... ...Read more

Hointer as Retail Technology: The Operational Impact

This is the final section of our three part series on Hointer. To read Part 1 and 2, click here and here.

The Hointer system might be right... ...Read more

Hointer and the Two Types of Customers

The is the second section of our three part series on Hointer. You can read Part 1 and our introduction to Hointer here.

Technology can be exciting and create... ...Read more

Hointer: Disrupting Apparel Shopping

Part 1: Introduction to Hointer

Visiting Hointer, a men’s denim store in the University District of Seattle, is a bit like crawling inside a website. As it turns out, the... ...Read more