Author: Meg Tronquet

The habits behind a highly successful loyalty program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more

Using habit formation to create a successful loyalty program

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer... ...Read more

Improving the Retail Customer Experience for Haute Couture Collaborations

Fast-fashion retailer H&M recently launched its latest haute couture collaboration with French design house Balmain. Within minutes of the launch, the line sold out both online and in stores,... ...Read more

CXPA Webinar Recap: CX Key Themes and Trends

Alongside many organizations, our company celebrated CX Day on October 6. We had cake, talked about our innovations in the field and client success stories, and congratulated our very... ...Read more