Author: Martin Mehalchin

Vision 2020: predictions on the future of retail

While we’ve written extensively this past year on how retailers can survive the retail apocalypse, we’re feeling optimistic as we turn the corner into next year. Overall sales increased by 3.4% from... ...Read more

Reinventing the brick-and-mortar experience

It’s been a rough ride for brick-and-mortar retailers. What’s more, a new generation of upstarts has grown in leaps and bounds by using technology to deliver refreshing and rewarding... ...Read more

The real source of the retail apocalypse: Failure to innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

Watch these three trends to drive greater flexibility and personalization in retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate... ...Read more

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... ...Read more

Making personalization work for you

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it... ...Read more

Making marketing personalization work for you

More often than we see good examples of marketing personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when... ...Read more

Shoptalk 2018: Three trends to look for this year

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference... ...Read more

Customer journey mapping vs. Customer lifecycle

Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands.... ...Read more

The ultimate guide to customer engagement

The omni-channel strategy that leading companies use to drive reach, retention, and revenue In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... ...Read more