Author: Martin Mehalchin

Future of loyalty: Creating connected membership with APIs

PK is ranked as a leader in the Forrester Wave™: Loyalty Service Providers, Q3 2021 and is the #1 Apigee Partner in North America for both 2019 and 2020.... Read more

Born digital, episode one: Brand loyalty for the people

A series hosted by Katie Martell on brand loyalty strategies, in partnership with Adobe. Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who... Read more

Why PK has become a leader in loyalty

PK has recently been named a leader by Forrester Research in “The Forrester Wave™: Loyalty Service Providers, Q3 2021.” The report provides an in-depth look at some of the... Read more

How retailers can adapt: PK and Salesforce at NRF 2021

PK recently had the opportunity to participate in a virtual panel hosted by Natasha Janic, Product Marketing Manager at Salesforce, at the NRF Big Show conference. In the panel,... Read more

A brief history of DTC

When “digital native” brands like Bonobos and Warby Parker arrived on the scene over a decade ago, they disrupted the traditional retail model. Today, over two-thirds of consumers expect... Read more

Predictions on the future of retail

While we’ve written extensively this past year on how retailers can survive the retail apocalypse, we’re feeling optimistic as we turn the corner into next year. Overall sales increased by 3.4% from... Read more

Are “rundles” the loyalty programs of the future?

Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,... Read more

Reinventing the brick-and-mortar experience

It’s been a rough ride for brick-and-mortar retailers. What’s more, a new generation of upstarts has grown in leaps and bounds by using technology to deliver refreshing and rewarding... Read more

The real source of the retail apocalypse: Failure to innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... Read more

Five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report. Whereas... Read more