Author: Martin Mehalchin

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... Read more

Making personalization work for you

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it... Read more

The guide to driving impact with personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... Read more

Making marketing personalization work for you

More often than we see good examples of marketing personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when... Read more

Shoptalk 2018: Three trends to look for this year

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference... Read more

Customer journey mapping vs. customer lifecycle

Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands.... Read more

Integrating customer experience and customer loyalty

Building a customer-centric organization Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have... Read more

The ultimate guide to customer engagement

The omnichannel strategy that leading companies use to drive reach, retention, and revenue. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... Read more

5 musts for a successful customer engagement program

As brands seek to remain relevant and deliver value to their customers in the digital age, customer engagement has become a focal point on the agenda. Marketers now know... Read more

Amazon Go shows that most retailers still haven’t learned

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into... Read more