Author: PK

Healthier patients and healthier businesses with business intelligence

Healthcare leaders are rethinking traditional analytics models and developing new processes, and business intelligence (BI) is shaping how they do it. ...Read more

Heavy lifting of data as a precursor to successful healthcare analytics

In 1953, a British expedition, led by John Hunt arrived in Nepal.  Hunt selected two climbing pairs to attempt to reach the summit of Mount Everest. The first pair... ...Read more

The State of Phygital CX Today and How to Stay Ahead of the Curve

The intersection of digital and physical cx seemed novel just a few years ago. Today, phygital CX interactions are less about novelty and more about meeting customers’ baseline expectations... ...Read more

4 Lessons Marketers Can Learn from Prince

I’m a huge fan of Prince, and in light of the Recent Tragedy of his death, I think there are lessons marketing can learn from his Legacy Last week we lost... ...Read more

3 Critical Content Assumptions for a Successful Website Launch

Every website launch begins with high expectations and open minds, but the devil lurks in the details of delivery. It’s easy to gloss over critical assumptions about who will... ...Read more

Is Your Organization Turning Data Into Value?

Today, there is a gap between applications and Big Data stored in Hadoop. The applications need to consume data in order to deliver value...Read more. ...Read more

Digital Technologies Are Revolutionizing the Customer Experience

As consumers become more aware and more tech savvy, organizations must work to reshape business strategies to align with the customers’...Read more. ...Read more

CX at the Heart of Alaska Air’s $2.6B Acquisition of Virgin America

Two titans in airline customer experience (CX) are becoming one. Alaska Air Group’s decision to acquire Virgin America for over $2 billion in cash ($4B aggregate) is generating huge... ...Read more

Enterprises Leveraging Big Data for Better Decisions

Among the effective uses of these high-volume datasets are four key areas in which decision-makers are currently utilizing data...Read more. ...Read more

Big Data and Health Care: What’s Ahead?

With the proliferation of smartphones and the Internet of Things, we leave a daily digital footprint of everything from our activity levels and health metrics to our location and... ...Read more