Author: PK

Pardot launch plan: What to expect in your first 30 days

You’ve decided to implement Pardot. Now what? In our handy Pardot launch plan, you will learn what to expect during your first 30 days using Pardot. We will walk... Read more

How to create a winning Salesforce roadmap

Build a plan that improves revenue growth and profitability. Customers today want a delightful experience. One way to do that is to make it easy for them to do... Read more

Introduction to revenue funnel building

Any discussion of marketing and sales funnels should begin with one question: How do my leads become closed-won deals? A revenue funnel is designed to keep you organized and... Read more

The user’s guide to Salesforce Field Service

With this e-book understand how implementing Field Service can benefit your business. Salesforce Field Service is your solution to develop an effective onsite management process by distributing the necessary... Read more

Why manufacturing companies need CPQ software

More than ever, manufacturing companies need a CPQ solution to configure, price, and quote custom orders to improve business efficiency and customer experience. Manufacturing businesses need to become more... Read more

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... Read more

Salesforce secrets for the tech industry

Gain a competitive advantage with the most innovative business software platform. Tech companies need to integrate reliable business systems and processes into their current systems to streamline business practices.... Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... Read more

The properties of good architecture

Our previous installment looked at the role of architecture in ensuring quality in an Agile context. In this piece, we’ll look a little deeper at architecture and architectural documentation... Read more

The role of architecture in agile code quality

In terms of ensuring quality, the role of architecture, architectural best practices, and architectural process is foundational. Code that does not adhere to a rational and understandable architecture cannot... Read more