Author: Rebecca Lucash

The future of video streaming platforms

Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more

Why streaming bundled services drive customer loyalty

In streaming, giving consumers a reason to stick around is critical to remaining relevant. This is true of just about any category, but particularly for the OTT world because... Read more

The case for DTC: Keys to success and principles for growth

In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... Read more

Infographic: The Millennial impact on B2B sales

Ah, the Millennials. The generation that has been discussed, and dissected, ad nauseam for the past decade. However, this group, over 72 million strong in the United States, has... Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more

On their terms: Evolving customer success for millennial B2B tech buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... Read more

On their terms: Millennials shift the B2B buying journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... Read more