Author: Stephanie Gaughen

Why the field service industry chooses Salesforce to connect field service teams to their customers

In the field service industry, there are numerous moving parts all of which need to be managed efficiently. Your field service team needs to be as productive, efficient, and... ...Read more

Three reasons why manufacturing needs a CRM

Customer Relationship Management (CRM) software is essential to growing your business efficiently. It’s important to find smart ways to allocate resources to ensure high business growth. Change is constant... ...Read more

Three ways high-tech companies can prepare for the new era of sales

High-tech companies deal with exponential growth, new entrants, mergers, and acquisitions all the time. In order for these businesses to thrive and work towards surpassing their competitors, they need... ...Read more

Four ways Salesforce benefits the tech industry

If you’re in the high-tech industry, you’re probably pretty accustomed to the amount of new technology and constantly shifting in your industry. Because this industry is in a constant... ...Read more

Simple ways tech companies improve sales with Salesforce

The fast-moving tech sector is constantly dealing with exponential growth, new entrants, mergers, and acquisitions. For these businesses to thrive, they need to build a great relationship with their... ...Read more

Inside the buyer’s journey: Consideration

Your business can and will influence your target market through sales, marketing, or customer service. That’s why it’s vitally important that these customer-influencing and direct-facing individuals understand the impact... ...Read more

Effective sales process with Salesforce

When a customer purchases something from you, how easy is it? Do they understand the process or is it confusing? Are you making them jump through hoops to transact?... ...Read more

Salesforce adoption problems and how to solve them

Salesforce has over 150,000 customers globally and is used by 83% of Fortune 500 companies. With numbers like that, it’s clear that Salesforce is the must-have business management platform.... ...Read more

Five reasons to be thankful for your Salesforce consultant [INFOGRAPHIC]

If you’ve made an investment into a CRM and business platform like Salesforce, you know all of the work that goes into ensuring the system is set up correctly,... ...Read more

Three expert Pardot tips every marketer should know

79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a matter of if you should do it, but how…... ...Read more