Author: Terry Mickail

Enhanced experience: Satisfaction, quality and personalization

Quality has an important role in Satisfaction. Quality is not only a moderator of satisfaction, but it is a direct precursor to satisfaction. It is simply an evaluation by... ...Read more

I can’t get no…satisfaction, retention, and churn

Picking up from last time, Personalization is very closely related to Retention in that timely Personalization actions can serve to stop Churn. Churn indicates the propensity of customers to... ...Read more

I can’t get no…satisfaction, quality and personalization

As we explored in the last post, Quality has an important role in Satisfaction. Quality is not only a moderator of Satisfaction, but it is a direct precursor to... ...Read more

I can’t get no…satisfaction and loyalty

Simply put, satisfaction and loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much... ...Read more