dance direct
CLIENT : Dance Direct
INDUSTRY : Retail and Consumer


Dance Direct is the leading dancewear retailer in the UK and Europe.


They needed an e-commerce platform that would allow for the management of multiple sites under one instance and could scale with their business needs and growth requirements.


PK customized work for their inventory, back-order requirements, and product promotions. We also implemented a unique tax requirement due to different taxes incorporated based on the different sizes of clothing.

Thanks to Magento and PK, Dance Direct saw improved online experiences across the board, from increases in total website conversions to the average order value and new visitors performing transactions.

Learn more about technological changes improving the retail customer experience in our report Reinventing the Brick-and-mortar Experience.

Would you like to know more?

Contact us and we'll put you in touch with the team on this project for a no-cost, no-commitment Q&A Session.