Humana streamlines operations through an Apigee API portal
CLIENT : Humana
INDUSTRY : Healthcare

Background

Humana is a US-based health insurance company that provides coverage for over 20 million members. The company prides itself on its leadership in healthcare innovation and community wellness.

Humana sells insurance plans through individual agents throughout the US, offering a convenient way for consumers to connect with sellers and purchase insurance. These product offerings include a variety of dental, vision, and medical insurance options for Medicare, individual and family, and group and small business plans. To keep their agents up to date, Humana offers them a secure portal to access applications and enrollment forms, custom marketing materials, and other tools and resources.

Challenge

Healthcare organizations have been embracing agile practices that reduce risk while accelerating outcomes in digital experiences. Humana’s digital marketing had been performing point-to-point integrations that required a significant amount of effort. They turned to PK to transform Humana’s API practice, utilizing Apigee and PK accelerators to provide higher value to their organization.

Solution

PK partnered with Humana to establish a design-first API approach aligned with industry security standards and best practices. The strategy focused on consumer experience, centered on what users are trying to accomplish through creating APIs.

PK worked with Humana product marketing and quickly determined that there was value in creating APIs to interoperate with brokers. Humana’s current API approach was either through their own portal or through SOA/SOAP services. However, using the SOAP service was a significant investment due to its complexity, and there were only a small number of partners at the time who were integrated. Upon interviewing those groups, Humana and PK determined that there was a high level of interest in changing this approach.

After interviewing the groups, PK designed a ready-to-use API interplay and an Apigee API portal. Since only about 10% of the API complexity from the SOA service was being used 90% of the time, PK created a common transaction that was simpler to use and aligned better with the websites of Humana’s partners, with clear language on how they were to integrate.

A year after the Apigee API portal was launched, Humana was able to onboard 45 partners onto their APIs using self-service, broker-to-provider integration. Previously, their API portal had been limited to onboarding only 2-3 partners. Humana has realized the value of consumer-oriented APIs, and this productization has allowed the company to save time, eliminate costs, and significantly increase revenue.

Win more customers through API enablement.

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