Midas
CLIENT : Midas
INDUSTRY : Retail and Consumer

Background

Midas is an American chain of automotive service centers, offering brake, maintenance, tires, exhaust, steering and suspension services at more than 2,000 franchised, licensed and company-owned shops. They operate in 13 countries, including nearly 1,300 in North America.

Challenge

Midas’s 1,300 franchisees needed to be able to maintain and update their own shop information on their individual websites. They partnered with PK to develop a shop administration tool that could be utilized across franchises quickly and easily.

Solution

PK developed a portal to be used in conjunction with Midas’s corporate website. Through intuitive forms, a WYSIWYG web-coupon creation tool and online appointment manager, the individual franchises could operate independently of, yet still benefit from the corporate website. The shop administration tool also included sales data sourced from Midas to provide current business analytics for better offer and services decision support, as well as automatic feeds to Google Places, Bing Local search, and Facebook Pages and Places for individual shop accounts. PK and Midas won Horizon Media Silver awards for the website in 2014, 2015 and 2018.