Autotrader optimizes ecommerce in the cloud
Autotrader is an online marketplace for car shoppers and sellers. It accumulates millions of new, used, and certified pre-owned cars from thousands of dealers and private sellers.
Enterprises specializing in international trade are faced with unique challenges requiring integrated, yet flexible solutions for communicating and sharing information with a geographically dispersed user base. Autotrader required a reliable hosting solution for their newly released mobile application.
PK developed a cloud environment for Autotrader, using a load-balanced front-end and multi-tiered back-end to support both mobile and web-based users. The cloud infrastructure was developed for a geographically dispersed user base and included infrastructure for multimedia sharing and organization. Every request was processed based on location and content requirements while template-based services helped in building an exact replica of production environments to improve testing and staging platforms.
The cloud-based solution allowed the client to move their production environment to a public cloud infrastructure, allowing saved space and IT resources at their physical data sources. Use of the cloud CDN also improved response times of multimedia content and communication quality. Saved space and IT resources has allowed the client to pursue additional projects and increase productivity.