Industries

Check out the latest PK news, events, and articles about the industries we specialize in. Obtain valuable experience engineering insights and begin optimizing your organization today.

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more

The future of video streaming platforms

Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more

Reshaping the mobile landscape: How telecoms can benefit from a different subscription plan

When smartphones began their ascendance in the telecom industry, the lines between prepaid and postpaid (or contract) plans were clearer: either pay a set amount before usage or commit... Read more

Four drivers of bank loyalty that foster emotional connection

“Emotional connection” has been the basis of bank loyalty for generations. The relationships customers developed with bank employees, the quality of in-person customer service, and the deep-seated trust in... Read more

Adobe and hyper-personalization

From increasing profitability to brand allegiance and reputation, customer experience matters, especially in industries like telecom. In order to keep customers from switching carriers, telecoms have to create a... Read more

Loyalty in digital banking: A generational approach

Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... Read more

What should consumer technology companies learn from traditional loyalty?

Consumer technology companies focus on building great products as their primary loyalty strategy, relying on an “if you build it, they will come” mentality. But for many companies, this... Read more

Clinical business intelligence delivers personalized care

Improving care efficiency lies at the heart of major changes in healthcare organizations across the country. From reducing hospital readmissions to proactive total health management initiatives, the need to... Read more

Loyalty in tech: How customer communities drive long-term engagement

Brand-offered communities have become a staple in the tech world, something most companies take for granted. In their most basic form, consumer tech communities act as a support hub,... Read more

Personalization in financial services: An imperative to stay relevant

With the blurring lines between the retail, fintech, and banking industries, customers are left wondering why personalization in financial services, for lack of a better word, sucks. Banks are... Read more