Industries

Check out the latest PK news, events, and articles about the industries we specialize in. Obtain valuable experience engineering insights and begin optimizing your organization today.

Loyalty in healthcare: Creating connected membership

We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create... Read more

Optimize your workplace with the Nuvolo asset management platform

We’ve all heard by now that the workforce is changing rapidly, but what does that look like for facilities management? Premera Blue Cross knows, and I joined forces with... Read more

The top five ways to build retail customer loyalty with Salesforce

Building retail customer loyalty is no small feat. Beyond delivering high-quality and effective products, retailers must contend with customers who expect an engaging, personalized, and frictionless experience. More than... Read more

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more

The future of video streaming platforms

Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more

Reshaping the mobile landscape: How telecoms can benefit from a different subscription plan

When smartphones began their ascendance in the telecom industry, the lines between prepaid and postpaid (or contract) plans were clearer: either pay a set amount before usage or commit... Read more

Four drivers of bank loyalty that foster emotional connection

“Emotional connection” has been the basis of bank loyalty for generations. The relationships customers developed with bank employees, the quality of in-person customer service, and the deep-seated trust in... Read more

Adobe and hyper-personalization

From increasing profitability to brand allegiance and reputation, customer experience matters, especially in industries like telecom. In order to keep customers from switching carriers, telecoms have to create a... Read more

Loyalty in digital banking: A generational approach

Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... Read more

What should consumer technology companies learn from traditional loyalty?

Consumer technology companies focus on building great products as their primary loyalty strategy, relying on an “if you build it, they will come” mentality. But for many companies, this... Read more