Industries

Check out the latest PK news, events, and articles about the industries we specialize in. Obtain valuable experience engineering insights and begin optimizing your organization today.

FHIR can cure fragmented healthcare

Reducing unnecessary emergency room visits through patient engagement and data analytics Americans invented fast food, overnight shipping, meal kit services, and the 24-hour convenience store — we want everything... ...Read more

How retailers can adapt: PK and Salesforce at NRF 2021

My colleague Martin Mehalchin and I recently had the opportunity to participate in a virtual panel hosted by Natasha Janic, Product Marketing Manager at Salesforce, at the NRF Big... ...Read more

PK named among preferred Salesforce loyalty partners

As customers have increasingly gone digital during the COVID-19 pandemic, loyalty has gained prominence as a powerful strategy to increase stickiness, grow revenue, and deepen relationships with customers. Loyalty... ...Read more

Why streaming bundled services drive customer loyalty

In streaming, giving consumers a reason to stick around is critical to remaining relevant. This is true of just about any category, but particularly for the OTT world because... ...Read more

Upskilling, reskilling: Accelerating digital transformation post-pandemic

We find ourselves at the tipping point of another industrial revolution powered not by steam and coal but by digital transformation. Digital transformation has long been a topic of... ...Read more

The engineered experience: Loyalty for technology consumer goods

Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... ...Read more

At-home triage: Tools for a virtual diagnosis

How many times have you ignored or pushed off an urgent care situation? What if you could get a virtual diagnosis at home instead of traveling to a clinic,... ...Read more

Webinar recap: OTT, streaming, and the frontier of digital media

Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a... ...Read more

Building loyalty into the streaming experience

The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... ...Read more

Innovation interviews: The pandemic’s effect on media

Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place? For my latest Innovation Interview, I spoke with... ...Read more