Industries

Check out the latest PK news, events, and articles about the industries we specialize in. Obtain valuable experience engineering insights and begin optimizing your organization today.

Loyalty in digital banking: A generational approach

Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... ...Read more

What should consumer technology companies learn from traditional loyalty?

Consumer technology companies focus on building great products as their primary loyalty strategy, relying on an “if you build it, they will come” mentality. But for many companies, this... ...Read more

Clinical business intelligence delivers personalized care

Improving care efficiency lies at the heart of major changes in healthcare organizations across the country. From reducing hospital readmissions to proactive total health management initiatives, the need to... ...Read more

Loyalty in tech: How customer communities drive long-term engagement

Brand-offered communities have become a staple in the tech world, something most companies take for granted. In their most basic form, consumer tech communities act as a support hub,... ...Read more

Personalization in financial services: An imperative to stay relevant

With the blurring lines between the retail, fintech, and banking industries, customers are left wondering why personalization in financial services, for lack of a better word, sucks. Banks are... ...Read more

Building patient trust and establishing care in the age of telemedicine

Over the past year, the Covid-19 pandemic has rapidly accelerated patient and provider adoption of virtual care visits. With coronavirus raging across the globe and over half of American... ...Read more

Five bank customer loyalty strategies to avoid

When we think of bank customer loyalty, we think of rewards programs. These programs are usually associated with credit cards, and a few encompass multiple bank products. The latter... ...Read more

Managing loyalty in a multi-brand organization

Recently, Authentic Brands Group, which owns Forever 21, Brooks Brothers and Lucky Brand, announced its plans to introduce an umbrella loyalty program across a large number of brands within... ...Read more

Personalized healthcare: Building a digital customer profile

For many, getting the COVID vaccine seems like an inevitability. But how will you find out when it’s available? If you’re like me, you have no idea when you’ll... ...Read more

Omnichannel customer experience management with Adobe

Telecom has found itself in the midst of a much-changed consumer environment in 2021. With more consumers staying at home, the omnichannel experiences they come to expect starkly contrast... ...Read more