Healthcare

Check out the latest PK news, events, and articles about healthcare. Obtain valuable experience engineering insights and begin optimizing your organization today.

Digital healthcare’s next shift? Voice interfaces

While the use of voice to machine interaction in healthcare may still be in their infancy, early initiatives are validating the promise of voice interfaces. Organizations that tap into... ...Read more

How spatial analytics can help fight the Coronavirus

Everything happens somewhere, and this is as true for healthcare as any other industry. With the rapid spread of Coronavirus, spatial analytics are being used to inform the direction... ...Read more

The future of healthcare innovation

Aided by data, algorithms, machine learning and AI, medical professionals will no longer be siloed in their own experience and expertise. Yet the use of AI and other edge... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

Dave Wieneke teaches courses for mini-MBA in Healthcare Management

This summer, our Healthcare Practice Director, Dave Wieneke, has been recording twelve modules on Healthcare Marketing for the Mini-MBA in Healthcare Management at Rutgers University. The self-paced 14 week... ...Read more

Healthcare isn’t ready for real-world data

Healthcare has a good problem: too much patient data. It’s everywhere, spewed across the care continuum from electronic health records (EHRs) to claims processing systems, pharmacy information systems and... ...Read more

The growing importance of bio-cybersecurity

How blockchain will prevent hacking and turn genome data into a currency In a world where more than 26 million people have taken an at-home DNA test, healthcare companies... ...Read more

How to use AI to circumvent hospital readmissions and improve patient and business outcomes

Patient readmission presents a substantial financial burden to healthcare systems. As value-based reimbursement models replace fee-for-service payments, especially Medicare, indicators of patient readmission (e.g. low-quality care) significantly impact hospital... ...Read more

Medical wearables: A powerful tool in the journey to better patient outcomes

Disruption is coming to a healthcare provider near you. Telemedicine, artificial intelligence (AI), interoperability, data analytics and mobile data are poised to have a major impact in the healthcare... ...Read more

The hidden cost of faxing in healthcare

What if it took 3 months to get an appointment with your dry cleaner? Or your bank needed to be financially incentivized to digitize your account records? What if... ...Read more