Healthcare

Check out the latest PK news, events, and articles about healthcare. Obtain valuable experience engineering insights and begin optimizing your organization today.

Designing a better telehealth experience

Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally. These are... ...Read more

Friday flyover: Healthcare marketing videos

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... ...Read more

RPA drives virtual care adoption

Every healthcare and hospital system across the globe currently find themselves challenged by COVID-19. Consequently, value-based care and healthcare efficacy have taken a back seat to the immediate needs... ...Read more

Friday flyover: COVID websites

Derek Phillips, Director of Content Strategy at PK, and I take a spin through COVID websites as hospitals evolve how they respond to the pandemic. We discuss both their... ...Read more

The patient cost of healthcare consumerism

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals. While... ...Read more

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Innovation through FHIR: An interview with Ham Pasupuleti

I recently had the pleasure of interviewing Ham Pasupuleti, VP of Healthcare Innovation at PK. We discussed the FHIR (Fast Healthcare Interoperability Resources) standard, the next generation interoperability framework... ...Read more

Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more

Trauma-informed marketing: An empathy framework

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... ...Read more

MIT’s COVID challenge: A weekend of work with fresh constraints

It’s one of life’s frustrations: No matter who you are, some of the smartest people will always be working for someone else. So, in this big world, no matter... ...Read more