Retail and Consumer

Check out the latest PK news, events, and articles about Retail and Consumer. Obtain valuable experience engineering insights and begin optimizing your organization today.

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more

Managing loyalty in a multi-brand organization

Recently, Authentic Brands Group, which owns Forever 21, Brooks Brothers and Lucky Brand, announced its plans to introduce an umbrella loyalty program across a large number of brands within... Read more

How retailers can adapt: PK and Salesforce at NRF 2021

My colleague Martin Mehalchin and I recently had the opportunity to participate in a virtual panel hosted by Natasha Janic, Product Marketing Manager at Salesforce, at the NRF Big... Read more

PK named among preferred Salesforce loyalty partners

As customers have increasingly gone digital during the COVID-19 pandemic, loyalty has gained prominence as a powerful strategy to increase stickiness, grow revenue, and deepen relationships with customers. Loyalty... Read more

Upskilling, reskilling: Digital transformation post-pandemic

We find ourselves at the tipping point of another industrial revolution powered not by steam and coal but by digital transformation. Digital transformation has long been a topic of... Read more

Guest journey mapping: A crucial tool to adapt your guest experience

Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... Read more

The case for DTC: Keys to success and principles for growth

In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... Read more

Reinventing the guest experience in hospitality

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... Read more

The case for DTC brands

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.... Read more

A brief history of DTC

When “digital native” brands like Bonobos and Warby Parker arrived on the scene over a decade ago, they disrupted the traditional retail model. Today, over two-thirds of consumers expect... Read more