Retail and Consumer

Check out the latest PK news, events, and articles about Retail and Consumer. Obtain valuable experience engineering insights and begin optimizing your organization today.

Reinventing the guest experience in hospitality

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... ...Read more

The case for DTC brands

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.... ...Read more

A brief history of DTC

When “digital native” brands like Bonobos and Warby Parker arrived on the scene over a decade ago, they disrupted the traditional retail model. Today, over two-thirds of consumers expect... ...Read more

Innovation interviews: Customer experience innovation in retail

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal... ...Read more

Talking headless: Cutting through the headless commerce hype

Most retailers may think they know what headless commerce is, but it can be hard to get past all the hype. Some may even not like the term “headless,”... ...Read more

Curbside pickup is here to stay—here’s how to make it work

In April alone the number of orders placed at home and picked up at store surged 208%. Unlike other contactless trends linked to COVID-19, buy online and pickup curbside... ...Read more

Going contactless with IoT

The idea of touching a pin pad or handing over a credit card to a cashier has become unsettling to many shoppers. Even before the pandemic, IoT-enabled transactions in... ...Read more

Rethinking loyalty for mobile

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve... ...Read more

Are retailers nimble enough to give consumers what they need and want right now?

Connection is everything in moments of crisis. The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on... ...Read more

4 ways to reduce lines at big-box stores

For customers, there’s nothing worse than having to wait in line. The recent footage of Costco and other big-box stores with lines of customers stretched around the block would... ...Read more