Retail and Consumer
Check out the latest PK news, events, and articles about Retail and Consumer. Obtain valuable experience engineering insights and begin optimizing your organization today.
How retailers can adapt: PK and Salesforce at NRF 2021
My colleague Martin Mehalchin and I recently had the opportunity to participate in a virtual panel hosted by Natasha Janic, Product Marketing Manager at Salesforce, at the NRF Big... ...Read more
PK named among preferred Salesforce loyalty partners
As customers have increasingly gone digital during the COVID-19 pandemic, loyalty has gained prominence as a powerful strategy to increase stickiness, grow revenue, and deepen relationships with customers. Loyalty... ...Read more
Upskilling, reskilling: Accelerating digital transformation post-pandemic
We find ourselves at the tipping point of another industrial revolution powered not by steam and coal but by digital transformation. Digital transformation has long been a topic of... ...Read more
Guest journey mapping: A crucial tool to adapt your guest experience
Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... ...Read more
The case for DTC: Keys to success and principles for growth
In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... ...Read more
Reinventing the guest experience in hospitality
In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... ...Read more
The case for DTC brands
In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.... ...Read more
A brief history of DTC
When “digital native” brands like Bonobos and Warby Parker arrived on the scene over a decade ago, they disrupted the traditional retail model. Today, over two-thirds of consumers expect... ...Read more
Innovation interviews: Customer experience innovation in retail
When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal... ...Read more
Talking headless: Cutting through the headless commerce hype
Most retailers may think they know what headless commerce is, but it can be hard to get past all the hype. Some may even not like the term “headless,”... ...Read more