Retail and Consumer

Check out the latest PK news, events, and articles about Retail and Consumer. Obtain valuable experience engineering insights and begin optimizing your organization today.

Reinventing the brick-and-mortar experience

It’s been a rough ride for brick-and-mortar retailers. What’s more, a new generation of upstarts has grown in leaps and bounds by using technology to deliver refreshing and rewarding... ...Read more

Virtual shopping assistants: Brick-and-mortar retail can’t miss out

Brick-and-mortar retail is getting dissed by millennials, who increasingly prefer to shop online. With millennials representing an estimated $1.4 trillion in purchasing power, brick-and-mortar retailers can’t afford to ignore their... ...Read more

What retail has learned about AR since Pokémon Go

The recently launched mobile Augmented Reality (AR) game “Harry Potter: Wizards Unite” shows how far some retailers have come with AR technology in just a few short years –... ...Read more

The real source of the retail apocalypse: Failure to innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

Five ways retailers can use events to increase loyalty and revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more

How leading subscription services use digital engagement to keep their customers happy and renewing

Brands jumping into the world of subscription services often make the mistake of funneling a majority of their budget into customer acquisition, which can be costly and ultimately ineffective.... ...Read more

Creating a unified commerce experience

Physical and online retail have been on a collision course for years. Legacy brick-and-mortar stores, like Nordstrom and Walmart, have reinvented themselves as major e-commerce players. They’ve added sophisticated... ...Read more

Five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report. Whereas... ...Read more

The habits behind a highly successful loyalty program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more

Putting the pieces together: Tips for connecting fragmented data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... ...Read more