Technology and Software

Check out the latest PK news, events, and articles about Technology and Software. Obtain valuable experience engineering insights and begin optimizing your organization today.

5 ways for SaaS companies to drive end-user adoption

Cloud-based tools are the future of business. Gartner projects that in 2020 companies will spend $155.7 billion on SaaS and PaaS capabilities, and the number will grow to $209.1... ...Read more

Foundation for customer success

Years ago, I sat in a conference room on the campus of a global technology company. The distance from one end of the room to the other was so... ...Read more

Webinar recap: Winning with experience-focused customer success

Technology vendors have an incredibly strong incentive to ensure their customers achieve desired outcomes when using their products and services. Customer lifetime value, retention, net-promoter, and cross-sell/upsell are all... ...Read more

Tech companies need RPA

For many tech companies, legacy manual processes may be holding back the organization from achieving streamlined operations, a faster delivery or a better customer experience. While Robotic Process Automation... ...Read more

The Millennial impact on B2B sales

The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for... ...Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

On their terms: Evolving customer success for millennial B2B tech buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... ...Read more

On their terms: Millennials shift the B2B buying journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... ...Read more

What CES 2017’s top trends mean for business

A number of key trends emerged during the conference sessions and on the show floor; allowing these trends to guide IT planning and investments could…Read more. ...Read more

Seven steps to successfully implement sales enablement tools

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days.... ...Read more