Technology and Software

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Webinar recap: Building relationships and closing deals

Building relationships with prospective customers while maintaining social distancing is difficult. Sales teams need to reimagine sales interactions to create moments that matter with potential customers and stand out... ...Read more

5 ways for SaaS companies to drive end-user adoption

Cloud-based tools are the future of business. Gartner projects that in 2020 companies will spend $155.7 billion on SaaS and PaaS capabilities, and the number will grow to $209.1... ...Read more

A customer success maturity model

Years ago, I sat in a conference room on the campus of a global technology company. The distance from one end of the room to the other was so... ...Read more

Webinar recap: Winning with experience-focused customer success

Technology vendors have an incredibly strong incentive to ensure their customers achieve desired outcomes when using their products and services. Customer lifetime value, retention, net-promoter, and cross-sell/upsell are all... ...Read more

Tech companies need RPA

For many tech companies, legacy manual processes may be holding back the organization from achieving streamlined operations, a faster delivery or a better customer experience. While Robotic Process Automation... ...Read more

Infographic: The Millennial impact on B2B sales

Ah, the Millennials. The generation that has been discussed, and dissected, ad nauseam for the past decade. However, this group, over 72 million strong in the United States, has... ...Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

On their terms: Evolving customer success for millennial B2B tech buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... ...Read more

On their terms: Millennials shift the B2B buying journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... ...Read more

What CES 2017’s top trends mean for business

A number of key trends emerged during the conference sessions and on the show floor; allowing these trends to guide IT planning and investments could…Read more. ...Read more