Technology and Software

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On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

On their terms: Evolving customer success for millennial B2B tech buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... ...Read more

On their terms: Millennials shift the B2B buying journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... ...Read more

Salesforce secrets for the tech industry

Gain a competitive advantage with the most innovative business software platform. Tech companies need to integrate reliable business systems and processes into their current systems to streamline business practices.... ...Read more

Three ways high-tech companies can prepare for the new era of sales

High-tech companies deal with exponential growth, new entrants, mergers, and acquisitions all the time. In order for these businesses to thrive and work towards surpassing their competitors, they need... ...Read more

Simple ways tech companies improve sales with Salesforce

The fast-moving tech sector is constantly dealing with exponential growth, new entrants, mergers, and acquisitions. For these businesses to thrive, they need to build a great relationship with their... ...Read more

What CES 2017’s top trends mean for business

A number of key trends emerged during the conference sessions and on the show floor; allowing these trends to guide IT planning and investments could…Read more. ...Read more

Seven steps to successfully implement sales enablement tools

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days.... ...Read more

BMC Website Succeeds by Putting Customers and Content First

When BMC Software relaunched its global website, every content and design decision mapped to one goal: increasing marketing-sourced pipeline that could be attributed to BMC.com. The company achieved that... ...Read more