Telecom and Media

Check out the latest PK news, events, and articles about Telecom and Media. Obtain valuable experience engineering insights and begin optimizing your organization today.

Adobe and hyper-personalization for telecoms

From increasing profitability to brand allegiance and reputation, customer experience matters, especially in industries like telecom. In order to keep customers from switching carriers, telecoms have to create a... ...Read more

Omnichannel customer experience management with Adobe

Telecom has found itself in the midst of a much-changed consumer environment in 2021. With more consumers staying at home, the omnichannel experiences they come to expect starkly contrast... ...Read more

Why streaming bundled services drive customer loyalty

In streaming, giving consumers a reason to stick around is critical to remaining relevant. This is true of just about any category, but particularly for the OTT world because... ...Read more

Webinar recap: OTT and the frontier of digital media

Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a... ...Read more

Building loyalty into the streaming experience

The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... ...Read more

Innovation interviews: The pandemic’s effect on media

Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place? For my latest Innovation Interview, I spoke with... ...Read more

Reviving theme parks with IoT Edge

Theme parks are facing numerous challenges due to the pandemic. Disneyland remains closed, and for those parks that have reopened, they’re dealing with long lines and paused projects. With... ...Read more

How brands are driving personalization across streaming platforms

We all have at least one streaming service subscription we peruse on a regular basis, scrolling to find that next series to binge-watch after a long day at work.... ...Read more

Media interview: How to retain streaming video subscribers

As the choice of streaming services increases for consumers, media companies are asking themselves: what else can they do to build stickiness into the subscriber relationship? I recently spoke... ...Read more

Media Digital Experience Index 2020-2021

Building media digital experiences beyond the streaming platform The media digital experience has been upended. Consumers are streaming more and longer, forcing a shift in how media and entertainment... ...Read more