Outcomes

How should businesses tackle their API strategies? I get asked this question a lot when consulting API teams. The answer: organizations should adapt their APIs to serve customers, and... ...Read more

Reducing unnecessary emergency room visits through patient engagement and data analytics Americans invented fast food, overnight shipping, meal kit services, and the 24-hour convenience store — we want everything... ...Read more

My colleague Martin Mehalchin and I recently had the opportunity to participate in a virtual panel hosted by Natasha Janic, Product Marketing Manager at Salesforce, at the NRF Big... ...Read more

As customers have increasingly gone digital during the COVID-19 pandemic, loyalty has gained prominence as a powerful strategy to increase stickiness, grow revenue, and deepen relationships with customers. Loyalty... ...Read more

One way to achieve true innovation within the enterprise: empowering citizen developers to easily develop applications without relying on the traditional development model. This ability is not only possible... ...Read more

In streaming, giving consumers a reason to stick around is critical to remaining relevant. This is true of just about any category, but particularly for the OTT world because... ...Read more

We find ourselves at the tipping point of another industrial revolution powered not by steam and coal but by digital transformation. Digital transformation has long been a topic of... ...Read more

Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... ...Read more

The PK Integrated Loyalty Solutions team was recently included in Forrester’s Now Tech: Loyalty Marketing, Q4 2020 report. Our recognition as a mid-size loyalty service vendor with global reach... ...Read more

How many times have you ignored or pushed off an urgent care situation? What if you could get a virtual diagnosis at home instead of traveling to a clinic,... ...Read more