Customer experience

Omnichannel customer experience management with Adobe

Telecom has found itself in the midst of a much-changed consumer environment in 2021. With more consumers staying at home, the omnichannel experiences they come to expect starkly contrast... ...Read more

Engineered experience: Loyalty for technology consumer goods

Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... ...Read more

Building loyalty into the streaming experience

The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... ...Read more

Guest journey mapping: A crucial tool to adapt your guest experience

Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... ...Read more

Four key reasons to use Salesforce Leads vs. Contacts

Salesforce Leads vs. Contacts –What’s the difference? It’s a topic that yields many questions. We all want Salesforce to help us work more efficiently. With that in mind, many... ...Read more

Why Salesforce Service Cloud means faster, smarter customer service

Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... ...Read more

Reinventing the guest experience in hospitality

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... ...Read more

The case for DTC brands

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.... ...Read more

Field services: How to grow your business with Salesforce

The field services industry has seen dramatic changes stemming from technology over the years. The industry is complex, with a mix of full-time staff, part-time employees, and contractors working... ...Read more

Partner with PK for a seamless end-to-end journey

Finding a great relationship with an outside expert will help to ensure your Salesforce products are performing at optimal capacity. But what about the rest of your customer journey?... ...Read more