Customer experience
The engineered experience: Loyalty for technology consumer goods
Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... ...Read more
Building loyalty into the streaming experience
The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... ...Read more
Guest journey mapping: A crucial tool to adapt your guest experience
Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... ...Read more
Four key reasons to use Salesforce Leads vs. Contacts
Salesforce Leads vs. Contacts –What’s the difference? It’s a topic that yields many questions. We all want Salesforce to help us work more efficiently. With that in mind, many... ...Read more
Why Salesforce Service Cloud means faster, smarter customer service
Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... ...Read more
Reinventing the guest experience in hospitality
In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... ...Read more
The case for DTC brands
In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.... ...Read more
Field services: How to grow your business with Salesforce
The field services industry has seen dramatic changes stemming from technology over the years. The industry is complex, with a mix of full-time staff, part-time employees, and contractors working... ...Read more
Partner with PK for a seamless end-to-end journey
Finding a great relationship with an outside expert will help to ensure your Salesforce products are performing at optimal capacity. But what about the rest of your customer journey?... ...Read more
Curbside pickup is here to stay—here’s how to make it work
In April alone the number of orders placed at home and picked up at store surged 208%. Unlike other contactless trends linked to COVID-19, buy online and pickup curbside... ...Read more