Enhance Commerce

Check out the latest PK news, events, and articles about how to enhance commerce. Obtain valuable experience engineering insights and begin optimizing your organization today.

Considering a Progressive Web App? Five reasons you’re on the right track

Only a few years ago the only place you could go to download an app was the App Store or Google Play. Native apps, like the ones that populate... ...Read more

What we mean when we talk about unified commerce

The term unified commerce has come into vogue in the retail sector, but what does it mean? Some retail experts say unified commerce is a series of retail channels consolidated... ...Read more

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Creating a unified commerce experience

Physical and online retail have been on a collision course for years. Legacy brick-and-mortar stores, like Nordstrom and Walmart, have reinvented themselves as major e-commerce players. They’ve added sophisticated... ...Read more

Putting the pieces together: Tips for connecting fragmented data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... ...Read more

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... ...Read more

If Apple can sell on Amazon, so can you

Recently PK has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand... ...Read more

Price Transparency: How to Address the Paradigm Shift in Retail

In the kickoff to our series on the price transparency phenomenon we look at what price transparency is and why it matters and argue that the time has come... ...Read more

Accelerating the Sales Cycle: Focus on the Buyer’s Purchase Cycle

This is the 2nd in a series of articles we’ll be posting in the coming weeks designed to provide sales leaders with tips and best practices on how your... ...Read more

Measure What You Treasure: Sales KPIs

Sales leaders are held accountable for top line performance, but many are not aware of the underlying factors hampering results.  In a recent market research study conducted by PK,... ...Read more