Improve Customer Loyalty

Check out the latest PK news, events, and articles about how to improve customer loyalty. Obtain valuable experience engineering insights and begin optimizing your organization today.

Your free trial has expired: Improving streaming services engagement

Fueled by Disney’s image and impressive content catalogue, Disney+ has made a huge debut. Within 6 months of launch, Disney+ reported 54.5 million subscribers. While the growth can be... ...Read more

SVOD wars: What telcos can learn from Disney and Netflix

When billions of people across the globe were quarantined due to COVID-19, consumers embraced subscription services of all kinds, from replenishment services and food delivery to retail boxes and... ...Read more

The patient cost of healthcare consumerism

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals. While... ...Read more

Mine your data before you change your loyalty program

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. But... ...Read more

Rethinking loyalty for mobile

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve... ...Read more

PK’s Clay Walton-House featured in Forrester report on personalization

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” PK’s Clay Walton-House discusses how to build emotional resonance with customers. As the Managing... ...Read more

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Are “Rundles” the loyalty programs of the future?

Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,... ...Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

On their terms: Evolving customer success for millennial B2B tech buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... ...Read more