Modernize Experiences

Check out the latest PK news, events, and articles about how to modernize experiences. Obtain valuable experience engineering insights and begin optimizing your organization today.

The case for DTC: Keys to success and principles for growth

In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... ...Read more

How brands are driving personalization across streaming platforms

We all have at least one streaming service subscription we peruse on a regular basis, scrolling to find that next series to binge-watch after a long day at work.... ...Read more

Three ways to enable human-centered BI

In a world powered by more and more data, information alone isn’t a differentiator. By making data useful and actionable—creating a data culture that puts the power of data... ...Read more

Return to Sitecore Content Hub: Updates and new features reviewed

The “content crisis” continues Almost a year ago I gave my initial thoughts on Sitecore’s Content Hub as the company was just rolling it out to the public. At... ...Read more

Media Digital Experience Index 2020-2021

Building media digital experiences beyond the streaming platform The media digital experience has been upended. Consumers are streaming more and longer, forcing a shift in how media and entertainment... ...Read more

Three critical content assumptions for a successful website launch

Every website launch begins with high expectations and open minds, but the devil lurks in the details of delivery. It’s easy to gloss over critical assumptions about who will... ...Read more

A brief history of DTC

When “digital native” brands like Bonobos and Warby Parker arrived on the scene over a decade ago, they disrupted the traditional retail model. Today, over two-thirds of consumers expect... ...Read more

Seven essential digital transformation competencies

We’ve all heard the hype around digital transformation: it seems everyone wants to talk about it. But just because there’s a lot of hype doesn’t mean it’s not important—or... ...Read more

Designing a better telehealth experience

Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally. These are... ...Read more

Friday flyover: Healthcare marketing videos

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... ...Read more