Modernize Experiences

Check out the latest PK news, events, and articles about how to modernize experiences. Obtain valuable experience engineering insights and begin optimizing your organization today.

Infographic: A brief history of DTC

When “digital native” brands like Bonobos and Warby Parker arrived on the scene over a decade ago, they disrupted the traditional retail model. Today, over two-thirds of consumers expect... ...Read more

Seven essential digital transformation competencies

We’ve all heard the hype around digital transformation: it seems everyone wants to talk about it. But just because there’s a lot of hype doesn’t mean it’s not important—or... ...Read more

Designing a better telehealth experience

Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally. These are... ...Read more

Friday flyover: Healthcare marketing videos

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... ...Read more

Webinar recap: Building relationships and closing deals

Building relationships with prospective customers while maintaining social distancing is difficult. Sales teams need to reimagine sales interactions to create moments that matter with potential customers and stand out... ...Read more

New updates to the Sitecore experience

Sitecore Experience Platform 10.0 has finally arrived, and we have the low-down on what’s new. With a focus on improving the user experience of both marketing and IT teams,... ...Read more

Translation and localization: More than a box you check

A few weeks ago, my friend and colleague, Brian Payne, and I gave a webinar on our connected content approach to globalization. In that chat, Brian made a key... ...Read more

Friday flyover: COVID websites

Derek Phillips, Director of Content Strategy at PK, and I take a spin through COVID websites as hospitals evolve how they respond to the pandemic. We discuss both their... ...Read more

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more