Modernize Experiences

Check out the latest PK news, events, and articles about how to modernize experiences. Obtain valuable experience engineering insights and begin optimizing your organization today.

What did Neil Armstrong teach us about website content strategy?

A well-thought-out website content strategy develops the system for organizations to reach the moon. When a content strategy is engineered with care and craftsmanship and is an experience, it... Read more

The future of video streaming platforms

Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more

Reshaping the mobile landscape: How telecoms can benefit from a different subscription plan

When smartphones began their ascendance in the telecom industry, the lines between prepaid and postpaid (or contract) plans were clearer: either pay a set amount before usage or commit... Read more

Achievable digital selling strategies post-pandemic: Empower your sellers

The Empowered Buyer is not the same person from a year or two ago. Regardless of the product or service being sold, buyers now expect seamless orchestration throughout their... Read more

Adobe and hyper-personalization

From increasing profitability to brand allegiance and reputation, customer experience matters, especially in industries like telecom. In order to keep customers from switching carriers, telecoms have to create a... Read more

How evolving data privacy regulations are impacting marketers

The beginning of 2021 has kicked off a flurry of proactive measures that big brands like Apple and Google are taking to address evolving consumer data privacy regulations. The... Read more

Clinical business intelligence delivers personalized care

Improving care efficiency lies at the heart of major changes in healthcare organizations across the country. From reducing hospital readmissions to proactive total health management initiatives, the need to... Read more

Building patient trust and establishing care in the age of telemedicine

Over the past year, the Covid-19 pandemic has rapidly accelerated patient and provider adoption of virtual care visits. With coronavirus raging across the globe and over half of American... Read more

Personalized healthcare: Building a digital customer profile

For many, getting the COVID vaccine seems like an inevitability. But how will you find out when it’s available? If you’re like me, you have no idea when you’ll... Read more

Upskilling, reskilling: Digital transformation post-pandemic

We find ourselves at the tipping point of another industrial revolution powered not by steam and coal but by digital transformation. Digital transformation has long been a topic of... Read more