Modernize Experiences

Check out the latest PK news, events, and articles about how to modernize experiences. Obtain valuable experience engineering insights and begin optimizing your organization today.

Digital healthcare’s next shift? Voice interfaces

While the use of voice to machine interaction in healthcare may still be in their infancy, early initiatives are validating the promise of voice interfaces. Organizations that tap into... ...Read more

Four ways to reduce lines at big-box stores

For customers, there’s nothing worse than having to wait in line. The recent footage of Costco and other big-box stores with lines of customers stretched around the block would... ...Read more

Informing better business decisions with analytics

Analytics provide insights that add operational value to any industry. In today’s global business community, the volume and complexity of customer and company data is continuously expanding. The prevalence... ...Read more

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Why we’re experts in moments that matter

After being in the hospital, getting the all-clear to go home can feel both liberating and yet anxiety-inducing at the same time. What comes next – from outpatient care to the prospect of complicated... ...Read more

What is experience engineering?

PK is the experience engineering firm. If you’re unfamiliar with our work, you’re probably asking yourself, “What is experience engineering?” More than a slogan, it’s our rocket fuel. Sitting at the cross-section of design,... ...Read more

Five years forward: Voice interfaces will work as your “other brain”

About a decade ago I was invited to keynote The Future of Digital Marketing conference in London. The organizers warned that my talk on how the era of mobile... ...Read more

Subscription service fatigue? Try a digital engagement strategy

Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. Offering the promise of convenience and a personalized experience,... ...Read more

The Millennial impact on B2B sales

The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for... ...Read more

A content strategist’s initial thoughts on Sitecore’s Content Hub

The Content Hub rollout came into focus at Symposium 2019 If you’ve never been to Sitecore Symposium there are a few things you should know: It’s super informational. And... ...Read more