Modernize Experiences

Check out the latest PK news, events, and articles about how to modernize experiences. Obtain valuable experience engineering insights and begin optimizing your organization today.

New updates to the Sitecore experience

Sitecore Experience Platform 10.0 has finally arrived, and we have the low-down on what’s new. With a focus on improving the user experience of both marketing and IT teams,... ...Read more

Translation and localization: More than a box you check

A few weeks ago, my friend and colleague, Brian Payne, and I gave a webinar on our connected content approach to globalization. In that chat, Brian made a key... ...Read more

Friday flyover: COVID websites

Derek Phillips, Director of Content Strategy at PK, and I take a spin through COVID websites as hospitals evolve how they respond to the pandemic. We discuss both their... ...Read more

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more

Path to conversational AI

Most people touch their faces two to three thousand times a day. Being conscious of the surfaces we touch—especially germy phones, computers, keypads—and of the frequency we then rub... ...Read more

Trauma-informed marketing: An empathy framework

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... ...Read more

Webinar recap: Scaling globally, connecting locally

The case for creating a global content strategy In PK’s most recent webinar, VP of Digital Experience Solutions, Brian Payne, and I demonstrated the need for organizations to adopt... ...Read more

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... ...Read more

Digital experience personalization trends

10 years ago I wrote an article for CRM Magazine on the importance of teaching your digital experience (back then website) to mirror the intuition of your most effective... ...Read more