Loyalty & Connected Membership

Check out the latest PK news, events, and articles customer loyalty. Obtain valuable experience engineering insights and begin optimizing your organization today.

Loyalty leaders, episode one: State of retail

The world’s #1 CRM and loyalty services firm Salesforce and PK are joining forces for an exclusive video series on leading with loyalty. In episode one, we dive into... Read more

Born digital, episode two: Patient loyalty in healthcare

AN ORIGINAL SERIES FROM PK HOSTED BY KATIE MARTELL, IN PARTNERSHIP WITH ADOBE Healthcare organizations face stark new realities. Retailers, tech titans, and digital insurgents are looking to remake... Read more

Future of loyalty: Creating connected membership with APIs

PK is ranked as a leader in the Forrester Wave™: Loyalty Service Providers, Q3 2021 and is the #1 Apigee Partner in North America for both 2019 and 2020.... Read more

Born digital, episode one: Brand loyalty for the people

A series hosted by Katie Martell on brand loyalty strategies, in partnership with Adobe. Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who... Read more

Developing a human-centric approach to loyalty

I recently joined my colleague, PK Associate Design Director Hannah Sherwood, on Cheetah Digital’s Uncaged Wisdom podcast to discuss PK’s human-centric approach to loyalty. In the podcast, we chatted... Read more

Why PK has become a leader in loyalty

PK has recently been named a leader by Forrester Research in “The Forrester Wave™: Loyalty Service Providers, Q3 2021.” The report provides an in-depth look at some of the... Read more

Forrester names PK a leader in loyalty services

Fill in the form to receive The Forrester Wave™: Loyalty Service Providers, Q3 2021 report. As brands look to combat an epidemic of customer switching, loyalty spending is booming.... Read more

Loyalty technology: Building connections with Salesforce and Mulesoft

How does your loyalty technology hold up when creating connected experiences? Rich, consistent customer data is key to providing the types of experiences customers expect, but without the right... Read more

The top five ways to build retail customer loyalty with Salesforce

Building retail customer loyalty is no small feat. Beyond delivering high-quality and effective products, retailers must contend with customers who expect an engaging, personalized, and frictionless experience. More than... Read more

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more