Service Line

Ten guiding principles for a better customer experience

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are... ...Read more

Achievable digital selling strategies post-pandemic: Empower your sellers

The Empowered Buyer is not the same person from a year or two ago. Regardless of the product or service being sold, buyers now expect seamless orchestration throughout their... ...Read more

Adobe and hyper-personalization for telecoms

From increasing profitability to brand allegiance and reputation, customer experience matters, especially in industries like telecom. In order to keep customers from switching carriers, telecoms have to create a... ...Read more

Accelerating outcomes with API governance

What do Humana, FedEx, and Ally Bank have in common? They’ve all successfully delivered on the potential of their APIs—in each case, through a robust API governance model. In... ...Read more

Establishing an RPA center of excellence delivers ROI

As a “Strong Performer” in Forrester’s RPA wave report, we at PK spend a lot of time ensuring that our tools and best practices live up to the challenge... ...Read more

Loyalty in digital banking: A generational approach

Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... ...Read more

Best practices in low-code every company needs to know

The future of software is low-code. Gartner estimates that by 2024 nearly 65% of all app development will occur on low-code platforms. There are many reasons for this: software... ...Read more

How evolving data privacy regulations are impacting marketers

The beginning of 2021 has kicked off a flurry of proactive measures that big brands like Apple and Google are taking to address evolving consumer data privacy regulations. The... ...Read more

What should consumer technology companies learn from traditional loyalty?

Consumer technology companies focus on building great products as their primary loyalty strategy, relying on an “if you build it, they will come” mentality. But for many companies, this... ...Read more

Enterprise data science is largely an engineering challenge

Hear me out, maybe just maybe, I might win some of you over. There is no taking away from the fact that building machine learning and AI algorithms are... ...Read more