Service Line

Innovation Interview: The pandemic’s effect on media

Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place? For my latest Innovation Interview, I spoke with... ...Read more

Bot monitoring: The untapped capability you need to drive RPA value

As enterprises look for new ways to better serve customers and drive efficiency, one technology has risen to the top for its ability to streamline operations: Robotic process automation... ...Read more

Loyalty space today: Q&A with Forrester’s Emily Collins

I recently sat down with guest speaker, Forrester’s Emily Collins, to discuss digital engagement in a post-COVID world. As lifestyle shifts, such as staying at home, impact buyer mindsets,... ...Read more

Postman State of the API: Where are the citizen developers?

Postman, a market leader in collaboration platforms for API development, recently released its annual State of the API survey. The report, the largest and most comprehensive survey of the... ...Read more

Guest journey mapping: A crucial tool to adapt your guest experience

Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is the worst-case... ...Read more

Reviving theme parks with IoT Edge

Theme parks are facing numerous challenges due to the pandemic. Disneyland remains closed, and for those parks that have reopened, they’re dealing with long lines and paused projects. With... ...Read more

Patient loyalty: What healthcare can learn from retail

Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... ...Read more

The case for DTC: Keys to success and principles for growth

In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... ...Read more

Webinar recap: Loyalty on-demand

Achieving consumer loyalty on-demand was difficult even before the pandemic hit, but now many brands need to get creative about how they retain customers. Despite the high levels of... ...Read more

How brands are driving personalization across streaming platforms

We all have at least one streaming service subscription we peruse on a regular basis, scrolling to find that next series to binge-watch after a long day at work.... ...Read more