Experience Platforms

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Virtual big room planning

While nothing can replace face-to-face communication, especially when it comes to teamwork, COVID-19 is forcing most organizations to rethink how they’re going to conduct planning sessions. Because having teams... ...Read more

Digital experience personalization trends

10 years ago I wrote an article for CRM Magazine on the importance of teaching your digital experience (back then website) to mirror the intuition of your most effective... ...Read more

Telemedicine will help healthcare heal after COVID-19’s reckoning

When crisis makes “business as usual” thinking implausible, it clears the way for change. The inertia that may have kept outdated practices in place subsides as the premium for... ...Read more

AI chatbots join the frontline of COVID-19 triage

Conversational interfaces speed care COVID-19 may have generated a use case that makes chatbots essential, but triage is only the beginning of the potential uses of chatbots to help... ...Read more

Vision 2020: Predictions for agile organizations

Growing up in Tijuana, I often came across “zonkeys” in the streets. Painted to look like zebras, these donkeys served as beasts of burden for tourists who came to Tijuana in search of “Old Mexico.” Why donkeys painted like... ...Read more

A content strategist’s initial thoughts on Sitecore’s Content Hub

The Content Hub rollout came into focus at Symposium 2019 If you’ve never been to Sitecore Symposium there are a few things you should know: It’s super informational. And... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

Reflecting on 10 years of the New England Sitecore User Group

On October 16, we celebrated the 10-year anniversary of the New England Sitecore User Group meetup. The group, or #NESUG as it’s come to be known, was created by... ...Read more

What is a front-end developer these days?

The web as we know it is changing. The technologies, the software that they power and the talented minds that write them have all been experiencing a dramatic shift... ...Read more