Strategy & Design

Check out the latest PK news, events, and articles about strategy & design. Obtain valuable experience engineering insights and begin optimizing your organization today.

Born Digital, episode one: Brand loyalty for the people

A series hosted by Katie Martell on brand loyalty strategies, in partnership with Adobe. Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who... Read more

Loyalty in healthcare: Creating connected membership

We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create... Read more

Developing a human-centric approach to loyalty

I recently joined my colleague, PK Associate Design Director Hannah Sherwood, on Cheetah Digital’s Uncaged Wisdom podcast to discuss PK’s human-centric approach to loyalty. In the podcast, we chatted... Read more

Memorable digital writing: Amp up your brand with these skillsets

With the onset of the pandemic, the need for effective and meaningful digital communication has only increased, making it more important than ever before for brands to understand how... Read more

Why PK has become a leader in loyalty

PK has recently been named a leader by Forrester Research in “The Forrester Wave™: Loyalty Service Providers, Q3 2021.” The report provides an in-depth look at some of the... Read more

Forrester names PK a leader in loyalty services

Fill in the form to receive The Forrester Wave™: Loyalty Service Providers, Q3 2021 report. As brands look to combat an epidemic of customer switching, loyalty spending is booming.... Read more

Loyalty technology: Building connections with Salesforce and Mulesoft

How does your loyalty technology hold up when creating connected experiences? Rich, consistent customer data is key to providing the types of experiences customers expect, but without the right... Read more

The top five ways to build retail customer loyalty with Salesforce

Building retail customer loyalty is no small feat. Beyond delivering high-quality and effective products, retailers must contend with customers who expect an engaging, personalized, and frictionless experience. More than... Read more

What did Neil Armstrong teach us about website content strategy?

A well-thought-out website content strategy develops the system for organizations to reach the moon. When a content strategy is engineered with care and craftsmanship and is an experience, it... Read more

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more