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News, events, and articles published by the team at PK. Obtain valuable insights and begin optimizing your organization today.

Personalization in financial services: An imperative to stay relevant

With the blurring lines between the retail, fintech, and banking industries, customers are left wondering why personalization in financial services, for lack of a better word, sucks. Banks are... ...Read more

Building patient trust and establishing care in the age of telemedicine

Over the past year, the Covid-19 pandemic has rapidly accelerated patient and provider adoption of virtual care visits. With coronavirus raging across the globe and over half of American... ...Read more

Live panel recap: Loyalty analytics

The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of PK loyalty and analytics experts to answer that... ...Read more

Five bank customer loyalty strategies to avoid

When we think of bank customer loyalty, we think of rewards programs. These programs are usually associated with credit cards, and a few encompass multiple bank products. The latter... ...Read more

PK team members honored with Sitecore MVP award for 2021

PK, a Sitecore Certified Platinum Partner, is excited to announce that four of its team members, Ozell McBride, Rashmy Patwari, Madhu Anbalagan and Jeff Cram, have been named Sitecore... ...Read more

Managing loyalty in a multi-brand organization

Recently, Authentic Brands Group, which owns Forever 21, Brooks Brothers and Lucky Brand, announced its plans to introduce an umbrella loyalty program across a large number of brands within... ...Read more

Personalized healthcare for all

For many, getting the COVID vaccine seems like an inevitability. But how will you find out when it’s available? If you’re like me, you have no idea when you’ll... ...Read more

Redefining Data Science and Machine Learning

To develop end-to-end Machine Learning solutions, enterprises hire data scientists who are required to bridge the gap between science methods and engineering processes. However, most Data Scientists are not... ...Read more

Three essential elements of API productization

The world has become a very different place. As consumers, we’re shaping our digital ecosystems to meet the needs of the moment. We no longer need to wait for... ...Read more

Omnichannel customer experience management with Adobe

Telecom has found itself in the midst of a much-changed consumer environment in 2021. With more consumers staying at home, the omnichannel experiences they come to expect starkly contrast... ...Read more