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News, events, and articles published by the team at PK. Obtain valuable insights and begin optimizing your organization today.

Born Digital, episode one: Brand loyalty for the people

A series hosted by Katie Martell on brand loyalty strategies, in partnership with Adobe. Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who... Read more

How digital tools converge into a new automation fabric

In today’s digital world, a convergence of automation technologies including robotic process automation (RPA), low code tools, native integration platforms (iPaaS), process intelligence, chatbots, and machine learning make up... Read more

Loyalty in healthcare: Creating connected membership

We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create... Read more

Developing a human-centric approach to loyalty

I recently joined my colleague, PK Associate Design Director Hannah Sherwood, on Cheetah Digital’s Uncaged Wisdom podcast to discuss PK’s human-centric approach to loyalty. In the podcast, we chatted... Read more

How to deliver real-time data with event-driven architecture and APIs

Consumers are demanding digital experiences that require access to real-time data. From more buy online/pickup in store transactions to a staggering increase in telehealth appointments, how can organizations design... Read more

Forrester names PK a leader in loyalty services

Fill in the form to receive The Forrester Wave™: Loyalty Service Providers, Q3 2021 report. As brands look to combat an epidemic of customer switching, loyalty spending is booming.... Read more

Optimize your workplace with the Nuvolo asset management platform

We’ve all heard by now that the workforce is changing rapidly, but what does that look like for facilities management? Premera Blue Cross knows, and I joined forces with... Read more

Innovation Interviews: Why performance based incentive plans should change

Workplace incentives are the final frontier. My colleague Marko Muellner and I recently had the opportunity to interview Jeff Gothelf, author of Lean UX, Sense & Respond, and most recently, Forever Employable. In... Read more

Loyalty technology: Building connections with Salesforce and Mulesoft

How does your loyalty technology hold up when creating connected experiences? Rich, consistent customer data is key to providing the types of experiences customers expect, but without the right... Read more

Improving the supply chain with automation

We’ve all experienced disruptions to the supply chain this past year. From toilet paper shortages at the beginning of the pandemic to the more recent lack of lumber, the... Read more