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News, events, and articles published by the team at PK. Obtain valuable insights and begin optimizing your organization today.

Innovation Interviews: The importance of hiring the right employee for each role

How do leaders define each role within their teams, and what impact does this have on the organization as a whole? My colleague Marko Muellner and I recently had... Read more

Implementing IoT sustainability measures for better business results

You can’t manage what you can’t measure, and this is especially true for implementing IoT sustainability initiatives to reduce operational costs and increase efficiency. Currently, investors and stakeholders are... Read more

Sustainability transformation is digital transformation

Sustainability, green commerce, and decarbonization are common fodder for media discussion today. This has been a business “problem” for over two decades, with governments pushing carbon tax credits and... Read more

What did Neil Armstrong teach us about website content strategy?

A well-thought-out website content strategy develops the system for organizations to reach the moon. When a content strategy is engineered with care and craftsmanship and is an experience, it... Read more

Enterprise AI can’t succeed without enterprise information architecture

In 1967, Melvin Conway submitted a paper to Harvard Business Review called “How Do Committees Invent?” that described correlations between innovation, design of systems, and organizational group structures. Since... Read more

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more

The future of video streaming platforms

Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more

How to win with successful digital selling

The pandemic may be receding in the US, but B2B organizations still need to continue building digital selling strategies in order to create unique buyer experiences and close deals.... Read more

Reshaping the mobile landscape: How telecoms can benefit from a different subscription plan

When smartphones began their ascendance in the telecom industry, the lines between prepaid and postpaid (or contract) plans were clearer: either pay a set amount before usage or commit... Read more

Innovation Interviews: When will Google’s work actually be complete?

My colleague Marko Muellner, Head of CX Acceleration at PK, and I recently had the opportunity to chat with Jeff Gothelf, author of Lean UX, Sense & Respond, and most... Read more