Type

News, events, and articles published by the team at PK. Obtain valuable insights and begin optimizing your organization today.

Mine your data before you change your loyalty program

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. But... ...Read more

What is your API IQ?

In the blogosphere, there is much opinion and controversy over the “right” way to do APIs. The primary schism is in the perspective of the job they are trying... ...Read more

Last Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more

Path to conversational AI

Most people touch their faces two to three thousand times a day. Being conscious of the surfaces we touch—especially germy phones, computers, keypads—and of the frequency we then rub... ...Read more

IT strategies to drive digital transformation post-reopening

The pandemic has shown that digital transformation is no longer an option but a necessity to sustain business in this new normal and next normal. With 98% of organizations... ...Read more

Trauma-informed marketing: An empathy framework

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... ...Read more

MIT’s COVID-19 challenge: A weekend of work with fresh constraints

It’s one of life’s frustrations: No matter who you are, some of the smartest people will always be working for someone else. So, in this big world, no matter... ...Read more

Webinar recap: Scaling globally, connecting locally

The case for creating a global content strategy In PK’s most recent webinar, VP of Digital Experience Solutions, Brian Payne, and I demonstrated the need for organizations to adopt... ...Read more

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... ...Read more

Virtual big room planning

While nothing can replace face-to-face communication, especially when it comes to teamwork, COVID-19 is forcing most organizations to rethink how they’re going to conduct planning sessions. Because having teams... ...Read more