Articles

The latest insights published by the team at PK. Get valuable insights to optimize your organization today.

Your free trial has expired: Improving streaming services engagement

Fueled by Disney’s image and impressive content catalogue, Disney+ has made a huge debut. Within 6 months of launch, Disney+ reported 54.5 million subscribers. While the growth can be... ...Read more

Seven essential digital transformation competencies

We’ve all heard the hype around digital transformation: it seems everyone wants to talk about it. But just because there’s a lot of hype doesn’t mean it’s not important—or... ...Read more

Designing a better telehealth experience

Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally. These are... ...Read more

Friday flyover: Healthcare marketing videos

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... ...Read more

Innovation interviews: Customer experience innovation in retail

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal... ...Read more

Talking headless: Cutting through the headless commerce hype

Most retailers may think they know what headless commerce is, but it can be hard to get past all the hype. Some may even not like the term “headless,”... ...Read more

RPA drives virtual care adoption

Every healthcare and hospital system across the globe currently find themselves challenged by COVID-19. Consequently, value-based care and healthcare efficacy have taken a back seat to the immediate needs... ...Read more

New updates to the Sitecore experience

Sitecore Experience Platform 10.0 has finally arrived, and we have the low-down on what’s new. With a focus on improving the user experience of both marketing and IT teams,... ...Read more

SVOD wars: What telcos can learn from Disney and Netflix

When billions of people across the globe were quarantined due to COVID-19, consumers embraced subscription services of all kinds, from replenishment services and food delivery to retail boxes and... ...Read more

Fast-tracking contactless payments

When was the last time you used your phone to make an in-store purchase? If you’re from the U.S., the likelihood that you are now using some form of... ...Read more