Articles

The latest insights published by the team at PK. Get valuable insights to optimize your organization today.

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Innovation through FHIR: An interview with Ham Pasupuleti

I recently had the pleasure of interviewing Ham Pasupuleti, VP of Healthcare Innovation at PK. We discussed the FHIR (Fast Healthcare Interoperability Resources) standard, the next generation interoperability framework... ...Read more

5 ways for SaaS companies to drive end-user adoption

Cloud-based tools are the future of business. Gartner projects that in 2020 companies will spend $155.7 billion on SaaS and PaaS capabilities, and the number will grow to $209.1... ...Read more

Mine your data before you change your loyalty program

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. But... ...Read more

What is your API IQ?

In the blogosphere, there is much opinion and controversy over the “right” way to do APIs. The primary schism is in the perspective of the job they are trying... ...Read more

Last Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more

Path to conversational AI

Most people touch their faces two to three thousand times a day. Being conscious of the surfaces we touch—especially germy phones, computers, keypads—and of the frequency we then rub... ...Read more

IT strategies to drive digital transformation post-reopening

The pandemic has shown that digital transformation is no longer an option but a necessity to sustain business in this new normal and next normal. With 98% of organizations... ...Read more

Trauma-informed marketing: An empathy framework

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... ...Read more

MIT’s COVID-19 challenge: A weekend of work with fresh constraints

It’s one of life’s frustrations: No matter who you are, some of the smartest people will always be working for someone else. So, in this big world, no matter... ...Read more