Articles

The latest insights published by the team at PK. Get valuable insights to optimize your organization today.

Webinar recap: Supercharging your sales analytics with Microsoft

What does a data-driven sales organization look like? My recent webinar co-hosted with Christine Bell, Senior Director of Sales Insights at Microsoft, sought to answer that question. There has... ...Read more

Three critical content assumptions for a successful website launch

Every website launch begins with high expectations and open minds, but the devil lurks in the details of delivery. It’s easy to gloss over critical assumptions about who will... ...Read more

Innovation interviews: Architecting innovation with Union Pacific

It’s not often that a business partnership lasts for over a decade, but that’s what happens when Union Pacific Railroad and PK made the commitment to continuously innovate end-user... ...Read more

Your free trial has expired: Improving streaming services engagement

Fueled by Disney’s image and impressive content catalogue, Disney+ has made a huge debut. Within 6 months of launch, Disney+ reported 54.5 million subscribers. While the growth can be... ...Read more

Seven essential digital transformation competencies

We’ve all heard the hype around digital transformation: it seems everyone wants to talk about it. But just because there’s a lot of hype doesn’t mean it’s not important—or... ...Read more

Designing a better telehealth experience

Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally. These are... ...Read more

Friday flyover: Healthcare marketing videos

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... ...Read more

Innovation interviews: Customer experience innovation in retail

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal... ...Read more

Talking headless: Cutting through the headless commerce hype

Most retailers may think they know what headless commerce is, but it can be hard to get past all the hype. Some may even not like the term “headless,”... ...Read more

RPA drives virtual care adoption

Every healthcare and hospital system across the globe currently find themselves challenged by COVID-19. Consequently, value-based care and healthcare efficacy have taken a back seat to the immediate needs... ...Read more