Reports

Building media digital experiences beyond the streaming platform The media digital experience has been upended. Consumers are streaming more and longer, forcing a shift in how media and entertainment... ...Read more

Finally: The big book of customer experience. It’s time we consider how we do business from the customer’s point of view. In our big book of CX, we examine... ...Read more

By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... ...Read more

Healthcare is a human-centered interaction that requires trust, confidence and connection. As more patient data, algorithms, Artificial Intelligence (AI) and Machine Learning (ML) make their way into the patient... ...Read more

See how we ranked in the 2019 Forrester report on Loyalty Service Providers. From individual programs to holistic brand strategies, PK helps clients build a framework for fostering behavioral... ...Read more

It’s been a rough ride for brick-and-mortar retailers. What’s more, a new generation of upstarts has grown in leaps and bounds by using technology to deliver refreshing and rewarding... ...Read more

How leading subscription services use digital engagement to keep their customers happy and renewing. Brands jumping into the world of subscription services often make the mistake of funneling a... ...Read more

Introducing the PK Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... ...Read more

One of the biggest challenges to prevent readmissions is identifying patients who are at risk. To crackdown on hospitals with high readmission rates and to improve patient healthcare, the... ...Read more

Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of... ...Read more