Reports

The latest research, reports and whitepapers published by the team at PK. Obtain valuable insights on experience engineering to optimize your organization today.

The ultimate retail digital experience playbook

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more

Media Digital Experience Index 2020-2021

Building media digital experiences beyond the streaming platform The media digital experience has been upended. Consumers are streaming more and longer, forcing a shift in how media and entertainment... Read more

The art and science of customer experience

Finally: The big book of customer experience. It’s time we consider how we do business from the customer’s point of view. In our big book of CX, we examine... Read more

Pardot launch plan: What to expect in your first 30 days

You’ve decided to implement Pardot. Now what? In our handy Pardot launch plan, you will learn what to expect during your first 30 days using Pardot. We will walk... Read more

Big data into big business

By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... Read more

How to create a winning Salesforce roadmap

Build a plan that improves revenue growth and profitability. You implemented Salesforce, now what? A Salesforce roadmap gives your team a strategic plan for long-term value and success with... Read more

The future of healthcare innovation

Healthcare is a human-centered interaction that requires trust, confidence and connection. As more patient data, algorithms, Artificial Intelligence (AI) and Machine Learning (ML) make their way into the patient... Read more

Introduction to revenue funnel building

Any discussion of marketing and sales funnels should begin with one question: How do my leads become closed-won deals? A revenue funnel is designed to keep you organized and... Read more

The user’s guide to Salesforce Field Service

With this e-book understand how implementing Field Service can benefit your business. Salesforce Field Service is your solution to develop an effective onsite management process by distributing the necessary... Read more

Reinventing the brick-and-mortar experience

It’s been a rough ride for brick-and-mortar retailers. What’s more, a new generation of upstarts has grown in leaps and bounds by using technology to deliver refreshing and rewarding... Read more