What does it take to be a leader in customer loyalty?
See how we ranked in the 2019 Forrester report on Loyalty Service Providers. From individual programs to holistic brand strategies, PK helps clients build a framework for fostering behavioral... ...Read more
A new methodology for predicting the ROI of a loyalty program
Introducing the PK Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... ...Read more