Whitepapers

The latest research, reports and whitepapers published by the team at PK. Obtain valuable insights on experience engineering to optimize your organization today.

Reinventing the brick-and-mortar experience

It’s been a rough ride for brick-and-mortar retailers. What’s more, a new generation of upstarts has grown in leaps and bounds by using technology to deliver refreshing and rewarding... Read more

Why manufacturing companies need CPQ software

More than ever, manufacturing companies need a CPQ solution to configure, price, and quote custom orders to improve business efficiency and customer experience. Manufacturing businesses need to become more... Read more

The end of the unsubscribe

How leading subscription services use digital engagement to keep their customers happy and renewing Brands jumping into the world of subscription services often make the mistake of funneling a... Read more

Salesforce support services: Helping organizations focus on business

How you can benefit from an outsourced Salesforce support provider. Many executives understand the power of Salesforce’s capabilities, yet take advantage of only a small percentage of them. The... Read more

A new methodology for predicting the ROI of a loyalty program

Introducing the PK Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... Read more

Salesforce secrets for the tech industry

Gain a competitive advantage with the most innovative business software platform. Tech companies need to integrate reliable business systems and processes into their current systems to streamline business practices.... Read more

Predicting hospital readmission using AI

One of the biggest challenges to preventing readmissions is identifying patients who are at risk. To crackdown on hospitals with high readmission rates and to improve patient healthcare, the... Read more

The complete guide to Salesforce Chatter

Increase adoption, spearhead transformation. Salesforce Chatter can be a great tool to facilitate the type of collaboration and innovation necessary to keep pace with today’s rapidly changing business climate.... Read more

How to improve network capacity and efficiency through data integration

Transportation and logistics whitepaper. Use technology to boost your competitive edge. In today’s transportation and logistics industries, the concept of making sure employees have the data they need to... Read more

Marketing technology as a strategic asset

Learn how leading marketing executives are approaching their technology stacks. Marketing technology can be simultaneously empowering and overwhelming. It unleashes new opportunities to create more personalized customer experiences, optimize... Read more