PK: Helping M&E companies outperform, exceed expectations
PK’s Jeffrey Thompson talks to MESA M+E Daily about PK’s unique partnerships with M&E companies
When it was founded in 2004, the premise behind Portland, Ore.-based global services firm PK (formerly ProKarma) seemed simple enough: help digitally native companies deliver top-tier experiences, via services centered around design and strong technology.
Nobody could’ve guessed just how big PK would actually become.
Servicing nearly a dozen industry sectors today—helping everyone from healthcare to financial services to retail and media, modernize, improve customer loyalty, and transform their operations—PK now has offices across nearly two dozen countries, with a workforce of 4,500-plus and more than 200 clients across multiple industries.
Jeffrey Thompson, media and entertainment VP and client partner with PK, spoke with MESA about the evolution of PK, its approach to an ever-expanding media and entertainment business, and why data may be M&E’s biggest opportunity (and challenge).
Read more about our partnerships with M&E companies at MESA M+E Daily.
To learn more about the best streaming practices of M&E companies, download our Media Digital Experience Index report.
About the interviewee
Jeffrey L. Thompson is a media and technology executive who has participated in and led digital transformation initiatives from an operational, marketing and strategic point of view within the Media, Entertainment, and Technology sectors with companies that include The Walt Disney Company, IBM, Conde Nast Entertainment Tata Consultancy and DXC Technology.