The Dynamic Enterprise: What Comes After Digital Transformation?
Digital transformation is dead. It’s not for lack of trying. Over the past decade, businesses have invested considerable time and resources into pursuing big transformation initiatives. While many may claim success, they’d be hard-pressed to tell you what the last stop on their journey looks like. That’s likely because digital transformation never quite lived up to the hype and shifting market demands.
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About the author
Lou Powell brings a steadfast drive for innovation to his role as partner at PK, a Google Apigee agency that was awarded a 2020 Apigee Partner of the Year distinction. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work. His thought leadership has appeared in the Forbes Technology Council community.