PK and DSW to showcase high impact engagement and loyalty program
POSTED : May 20, 2019
BY : Julie Donovan

Loyalty Expo session explores DSW’s customer loyalty program relaunch and the unprecedented results in enrollment growth, member retention and reactivation rates

(May 20, 2019) – PK announced today that it will co-present with DSW (Designer Shoe Warehouse) on the footwear retailer’s innovative loyalty program at the Loyalty 360’s Loyalty Expo on May 21 in Charlotte, North Carolina. PK will also lead a workshop on digital utility the following day at the Loyalty Expo.

Loyalty Expo is an annual customer loyalty conference where the industry’s top practitioners share strategies, insights, trends and best practices for customer retention and reward programs. Clay Walton-House, head of consumer strategy at PK, and Julie Roy, vice president of CRM, digital and analytics at DSW, will lead a session centered on the development and success of the DSW VIP loyalty program, which PK helped develop.

The breakout session will explore how the program unlocked double-digit customer enrollment growth, experienced record-breaking member retention and reactivation rates, and increased average member spending. It will also examine the importance of consumer data insights in designing customer loyalty programs that align with a brand’s mission.

“Session attendees will get an inside look at how one of the world’s biggest shoe retailers revamped its customer loyalty strategy and launched an era of increased ROI through an impactful customer experience,” said Kris Klein, Chief Marketing Officer at PK. “Retailers can attain positive, business-wide effects similar to those experienced by DSW by drawing on data to reimagine customer-centricity in loyalty programs.”

For more information on PK’s workshop at Loyalty Expo please view the session agenda.

About PK

PK is a global digital services company that helps organizations build the vision and the tools to run the future. With expertise in strategy, technology and operations, PK delivers design-engineered solutions that escalate growth for the world’s largest companies. Its team of more than 3,500 experts has been delivering experiential competitive advantages since 2004. For more information visit