PK to highlight engaging, experiential loyalty program
CRMC session explores how the launch of Van’s first-ever digital customer experience program, Vans Family, has ignited Vans’ member base
(June 4, 2019) – PK announced today that it will co-present with Vans on a first-of-its-kind customer loyalty program June 7 at the Customer Relationship Management Conference (CRMC) 2019 in Chicago, Illinois.
PK partnered with Vans to break the mold of the traditional membership program in launching Vans Family, an innovative, digitally-led membership program that activated millions of previously unknown brand loyalists and advocates in its first year alone. In designing and implementing a loyalty vision and end-to-end experience, PK helped Vans redefine the brand’s relationship with customers online and offline.
“Together, we are changing what it means to get to know your customers,” said Kris Klein, Chief Marketing Officer at PK. “Through personal experiences and exclusive rewards designed for inclusivity and social amplification, brands can enable macro targeting by interest and build toward one-to-one relationships with customers.”
During the session, Clay Walton-House, head of customer retention and loyalty at PK, and Frank Neumann, senior director of consumer lifestyle management and loyalty at Vans, will share insights drawn from the success of the Vans Family loyalty program. The session will be from 11:40 a.m. to 12:15 p.m. on June 7.
PK is a global digital services company that helps organizations build the vision and the tools to run the future. With expertise in strategy, technology and operations, PK delivers design-engineered solutions that escalate growth for the world’s largest companies. Its team of more than 3,500 experts has been delivering experiential competitive advantages since 2004. For more information visit http://www.pkglobal.com.