PK Included in 2019 B2B Marketing Agencies Report by Leading Independent Research Firm
Report lists PK’s top three core capabilities: customer experience design, analytics and insights, and account-based marketing
(March 8, 2019) — PK, the strategy and design division of PK, was recently included in Forrester Research Inc.’s B2B Marketing Agencies, North America, Q1 2019 report. PK was recognized as a large, established player in the report based on B2B-specific marketing services revenue. The Forrester report provided an overview of 39 North American service providers serving B2B marketers.
The report is intended to help CMOs understand the need to prioritize B2B marketing agency partners that can expand marketing capacity and proficiency, shape strategy and elevate content consistently. Forrester recommends utilizing agencies that enable customer obsession by incorporating data and analytics as well as martech operations into their strategy.
Forrester recognized PK as “advanced” in the data management maturity category and listed its top three core capabilities as being customer experience design, analytics, and insights, as well as account-based marketing.
“We are proud that Forrester has recognized PK in this B2B marketing agencies report,” said Kris Klein, managing partner, PK. “PK is well-known for its human-centered design and analytical rigor, but it’s energy and passion that most distinguishes our firm.”
PK uses proprietary methods and tools to develop customer insights that inform end-to-end customer experience, increase customer retention and amplify customer acquisition, all of which are tied directly to business performance and profitability.
“We approach business problems differently, with a focus grounded deep in customer insights and empathy,” said Jen Winter, managing partner, PK. “Together with PK, we solve some of the world’s most complex business problems and deliver results by transforming experiences to build demand, drive engagement and foster loyalty.”
PK serves as valued advisors and collaborators to companies looking for customer-focused solutions and best practices in marketing, sales and customer experience. Working across the customer lifecycle, from acquisition to engagement and retention, PK is the leading consultancy helping the world’s best-known companies to form an indelible bond between brand and customers.
As the strategy and design division of PK, PK has a global footprint that enables it to scale solutions across strategy, design, prototype and development using cutting edge technology to deliver high-value experiences.
PK is a global services company that helps organizations build the vision and the tools to run the future. With expertise in strategy, technology and operations, PK delivers design-engineered solutions that escalate growth for the world’s largest companies. Its team of more than 3,000 experts has been delivering experiential competitive advantages since 2004. For more information, visit http://www.pkglobalprod.wpengine.com.Tags: Consulting, Customer Experience, Experience, Lenati, News