Analytics

ProKarma posts featuring the latest News, Events, Blogs and more connecting you with the latest Analytics insights. Obtain valuable insights from ProKarma and our talented employees and begin optimizing your organization today.

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... ...Read more

Workshop recap: Getting started with spatial analytics in Alteryx

I recently hosted PK’s workshop Getting Started with Spatial Analytics Using Alteryx. Along with members of my data science team, I took the audience through a geospatial analytics journey... ...Read more

Webinar: Leveraging Artificial Intelligence (AI) and Analytics

In this webinar, the presenters will briefly unpack the history of geospatial epidemiology and also present relevant customer case studies. The presentation will also deliver a step-by-step demonstration on... ...Read more

Big data into big business

By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... ...Read more

Informing better business decisions with analytics

Analytics provide insights that add operational value to any industry. In today’s global business community, the volume and complexity of customer and company data is continuously expanding. The prevalence... ...Read more

The real source of the retail apocalypse: Failure to innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

The habits behind a highly successful loyalty program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more

Why you should strengthen your retail analytics strategy with multiple versions of the truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... ...Read more

Forecasting consumer behavior in the age of big data

As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial intelligence (AI), machine learning and predictive analytics, along... ...Read more

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... ...Read more