Analytics

The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of PK loyalty and analytics experts to answer that... Read more

As a Forrester-recognized leader in loyalty, we believe loyalty should be treated as an outcome, not just a marketing practice. But how you do you measure loyalty? Increased customer... Read more

Reducing unnecessary emergency room visits through patient engagement and data analytics Americans invented fast food, overnight shipping, meal kit services, and the 24-hour convenience store — we want everything... Read more

Join Clay Walton-House, Managing Director of Loyalty Solutions at PK, and guest speaker, Emily Collins of Forrester, as they discuss reframing loyalty through the lens of digital engagement and subscriber retention, applying best practices to... Read more

What does a data-driven sales organization look like? My recent webinar co-hosted with Christine Bell, Senior Director of Sales Insights at Microsoft, sought to answer that question. There has... Read more

Join Jared Dodson, Sales Enablement Practice Lead at PK, and Christine Bell, Senior Director of Sales Insights at Microsoft, in this 30-minute webinar as they walk through three real-world... Read more

There are very few conversations about choosing a new CRM where Salesforce doesn’t come up. When you’re choosing something as important as a new Customer Relationship Management tool, bottom-line... Read more

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... Read more

I recently hosted PK’s workshop Getting Started with Spatial Analytics Using Alteryx. Along with members of my data science team, I took the audience through a geospatial analytics journey... Read more

In this webinar, the presenters will briefly unpack the history of geospatial epidemiology and also present relevant customer case studies. The presentation will also deliver a step-by-step demonstration on... Read more