Analytics

Join Clay Walton-House, Managing Director of Loyalty Solutions at PK, and guest speaker, Emily Collins of Forrester, as they discuss reframing loyalty through the lens of digital engagement and subscriber retention, applying best practices to... ...Read more

What does a data-driven sales organization look like? My recent webinar co-hosted with Christine Bell, Senior Director of Sales Insights at Microsoft, sought to answer that question. There has... ...Read more

Join Jared Dodson, Sales Enablement Practice Lead at PK, and Christine Bell, Senior Director of Sales Insights at Microsoft, in this 30-minute webinar as they walk through three real-world... ...Read more

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... ...Read more

I recently hosted PK’s workshop Getting Started with Spatial Analytics Using Alteryx. Along with members of my data science team, I took the audience through a geospatial analytics journey... ...Read more

In this webinar, the presenters will briefly unpack the history of geospatial epidemiology and also present relevant customer case studies. The presentation will also deliver a step-by-step demonstration on... ...Read more

By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... ...Read more

Analytics provide insights that add operational value to any industry. In today’s global business community, the volume and complexity of customer and company data is continuously expanding. The prevalence... ...Read more

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more