B2C

Home Depot builds customer loyalty through value-added experiences

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in... ...Read more

How Starbucks Pioneered Mobile and Reaped Rewards

A customer experience series on mobile integration in retail Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile... ...Read more

A Modern Sales Process for Sales Teams in a Customer-Driven Economy

There is no secret that having a well-defined sales process will enable you to accelerate your sales cycle. However, what we often find is that most sales processes are developed... ...Read more

Customer Experience Professionals Association (CXPA) Insight Exchange 2015 Recap

The recent Customer Experience Professionals Association Insight Exchange in San Diego was a great forum of CX professionals sharing ideas and discussing trends that are shaping customer experience today.... ...Read more

How Retail Should Think About Social Media

Social media, when used correctly, is a powerful tool for retailers. But because of the nature of retail, it is even more critical that the social media connection be... ...Read more