Content Strategy

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Last Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more

Reducing call volume while maintaining C-SAT: No joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more

Seven essential digital transformation competencies

We’ve all heard the hype around digital transformation: it seems everyone wants to talk about it. But just because there’s a lot of hype doesn’t mean it’s not important—or... ...Read more

Getting the most out of your content marketing budget

According to a recent research study conducted at PK, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only accounts... ...Read more

3 Critical Content Assumptions for a Successful Website Launch

Every website launch begins with high expectations and open minds, but the devil lurks in the details of delivery. It’s easy to gloss over critical assumptions about who will... ...Read more

Make Content Marketing Effective: Choose the Right KPIs – Part 3

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... ...Read more

Confab Conference: Tools & Techniques for Content Strategy

The Confab Conference is the place to learn more about making your content strategy more strategic. Content is at the center of a lot of conversations these days, in... ...Read more

Optimizing the Search Experience Through Quality Content

A great user experience often starts with a question. And, maybe just as often, the question has to be repeated—and repeated—until the person finally finds what he or she... ...Read more

The Economics of Content Marketing: ‘Stock and Flow’

Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through... ...Read more