Customer Acquisition

Building breakthrough customer acquisition strategies

Build breakthrough customer acquisition strategies. For some companies, customer acquisition requires that they simply fill the top of the funnel through traditional advertising and promotion. But for most, winning... ...Read more

How a DMP can transform your customer-centric marketing

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... ...Read more

Why account-based marketing is the #1 B2B marketing trend

The to-do list is insanely long for B2B marketers. Unfortunately, one thing I have heard from a lot of my compatriots in the B2B industry is that they are... ...Read more

How leading marketing executives tackle MarTech

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social... ...Read more

Making the right MarTech bets: An infographic

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy marketing... ...Read more

Amazon Go shows that most retailers still haven’t learned

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into... ...Read more

Account-based marketing: The three things that matter

PK recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying ABM... ...Read more

Accelerate your enterprise lead generation funnel

We hear it all the time: marketing and sales organizations are given high year-over-year growth targets with flat or reduced budgets. They are challenged to do more with less:... ...Read more

How to manage MarTech: Interview by Scott Brinker of Chiefmartec

Over the past several months, Scott Brinker of Chiefmartec and PK collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises... ...Read more

Pokémon go opens a new door to digital marketing

Retailers have been trying to leverage digital marketing to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made... ...Read more