Customer Acquisition

Startups: Use consultants well, part 2

Consultants can get a bad reputation for good reason. Not everything we do is truly necessary or important, not every prediction we make comes true and not every binder... ...Read more

Outdated posts impact SEO

We all know the importance of Search Engine Optimization (SEO). You want to be so relevant to a search that you show up on the 1st page of search results.... ...Read more

If Apple can sell on Amazon, so can you

Recently PK has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand... ...Read more

Recipe for Success: The 3 Ingredients Your Content Strategy Must Have

Imagine a company potluck. The table is packed end-to-end with the fruits of your colleagues’ labor—oh, Martha’s red velvet cake! Leon made his chili again! A bounty awaits, and... ...Read more

Make Content Marketing Effective: Choose the Right KPIs, Part 2

In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations. To find your content marketing maturity level, take this online assessment. In... ...Read more

How PK Helped Goodwill Modernize Their Stores, Boosting Sales 17%

In recent months, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing... ...Read more

Make Content Marketing Effective: Choose the Right KPIs

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... ...Read more

The Black Box of B2B Content Marketing

Content marketing has officially turned the corner from trend to cornerstone of an effective marketing strategy. Most companies are doing some form of content marketing. Unfortunately without a clear... ...Read more

A Market of One: Account-Based Marketing (ABM) in B2B

Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM is about influence.”  B2B decision-making is a group sport. ... ...Read more

It’s About Time Marketing Takes a Quota

Yep.  That’s right.  It’s time marketing takes a quota. I’m not talking about moving everyone to comp plans.  I’m talking about committing to a quota for delivering marketing qualified,... ...Read more