Customer Data Platforms

The five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report. Whereas... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Customer data management challenges

With customer data spread across multiple silos and complex marketing technology stacks, it can be very difficult to get a complete picture of who your customers are, what they... ...Read more

Customer Data Platforms: shiny new object or soulmate?

Love for the customer may be blooming, but as in any good love story there are conflicts along the way to a happily-ever-after. How do you make good on... ...Read more