Customer Engagement

Foundation for customer success

Years ago, I sat in a conference room on the campus of a global technology company. The distance from one end of the room to the other was so... ...Read more

The ultimate guide to customer engagement

The omni-channel strategy that leading companies use to drive reach, retention, and revenue In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... ...Read more

Customer-centricity Q&A: Driving a top-down plan

An interview with Clay Walton-House, Customer Retention and Loyalty Lead, on customer-centricity Originally published on Colloquy.com Many organizations have tackled customer-centricity with varying degrees of success. To effectively establish... ...Read more

If Apple can sell on Amazon, so can you

Recently PK has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand... ...Read more

You’ve Got a Content Marketing Strategy. So What’s Your Plan To Build Content With Purpose?

Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented... ...Read more

Ten Guiding Principles For Better Customer Experience

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are... ...Read more