Customer Engagement

A customer success maturity model

Years ago, I sat in a conference room on the campus of a global technology company. The distance from one end of the room to the other was so... ...Read more

The ultimate guide to customer engagement

The omnichannel strategy that leading companies use to drive reach, retention, and revenue. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... ...Read more

Customer-centricity Q&A: Driving a top-down plan

An interview with Clay Walton-House, Customer Retention and Loyalty Lead, on customer-centricity Originally published on Colloquy.com Many organizations have tackled customer-centricity with varying degrees of success. To effectively establish... ...Read more

If Apple can sell on Amazon, so can you

Recently PK has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand... ...Read more

You’ve Got a Content Marketing Strategy. So What’s Your Plan To Build Content With Purpose?

Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented... ...Read more

Ten Guiding Principles For Better Customer Experience

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are... ...Read more