Customer-centricity Q&A: Driving a top-down plan
An interview with Clay Walton-House, Customer Retention and Loyalty Lead, on customer-centricity Originally published on Colloquy.com Many organizations have tackled customer-centricity with varying degrees of success. To effectively establish... ...Read more
You’ve Got a Content Marketing Strategy. So What’s Your Plan To Build Content With Purpose?
Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented... ...Read more
Ten Guiding Principles For Better Customer Experience
Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are... ...Read more