Customer Experience

Tagging the latest customer experience insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Ten guiding principles for a better customer experience

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are... Read more

Engineered experience: Loyalty for technology consumer goods

Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... Read more

Why Salesforce Service Cloud means faster, smarter customer service

Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... Read more

Reinventing the guest experience in hospitality

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... Read more

Innovation interviews: Retail customer experience innovation

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal... Read more

Partner with PK for a seamless end-to-end journey

Finding a great relationship with an outside expert will help to ensure your Salesforce products are performing at optimal capacity. But what about the rest of your customer journey?... Read more

The art and science of customer experience

Finally: The big book of customer experience. It’s time we consider how we do business from the customer’s point of view. In our big book of CX, we examine... Read more

Are retailers nimble enough to give consumers what they need and want right now?

Connection is everything in moments of crisis. The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on... Read more

4 ways to reduce lines at big-box stores

For customers, there’s nothing worse than having to wait in line. The recent footage of Costco and other big-box stores with lines of customers stretched around the block would... Read more

What we mean when we talk about unified commerce

The term unified commerce has come into vogue in the retail sector, but what does it mean? Some retail experts say unified commerce is a series of retail channels consolidated... Read more