The engineered experience: Loyalty for technology consumer goods
Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... ...Read more
Why Salesforce Service Cloud means faster, smarter customer service
Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... ...Read more
Innovation interviews: Customer experience innovation in retail
When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal... ...Read more
Are retailers nimble enough to give consumers what they need and want right now?
Connection is everything in moments of crisis. The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on... ...Read more