Customer Journey Map

Customer journey mapping: Avoid these three common pitfalls

Customer journey mapping, the process of visualizing a brand’s customer experience through the eye of the customer, has become a widely adopted methodology by companies who strive toward customer-centric... Read more

Customer Journey Mapping: Aligning Brand, Management and Ops Around the Customer

Customer journey mapping is a technique central to the CX design process.  It leverages customer insights data to develop a compelling visualization of the customer’s entire brand experience. This... Read more

Find the Ideal CX with a Customer Journey Map

To get from point A to point B you would take a good look at a map that delivers the right level of granularity and holds all the information... Read more