Customer Lifecycle

The ultimate guide to Salesforce for the marketing trailblazer

Today’s buyer behaviors have shifted dramatically. Today’s buyer behaviors have shifted dramatically. Marketing is more in charge of the sales process than ever. But many of us aren’t prepared... Read more

Customer journey mapping vs. customer lifecycle

Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands.... Read more

A holistic approach to measure customer lifetime value

The science and art of measuring marketing effectiveness, especially when it comes to tracking customer lifetime value, has been an evolving organizational discipline within enterprise businesses for a number... Read more